Sunday, February 24, 2013

Falling Forward

I’m always up to try new things, so when I saw a street vender selling this banana-flavored cola I though I’d give it a go. I like banana-flavored other things. Why not banana pop?

CoIa Larco, they call it. I was optimistic and I was thirsty and so I purchased a 12-pack. I had no idea what “larco” meant (still don’t), but there it was, strapped to the back of my 4-wheeler, along with some Coke and other essentials.

My first clue that banana cola just might not be the next great invention was later that afternoon when not even one of our Haitian staff took one when I offered it to them straight out of the icy fridge.

Their judgement was wise. The stuff was awful and I could not choke down even one bottle.

I came. I saw. But on that one particularly hot, disappointing day in Haiti, I did not conquer, I could not conquer banana cola.

Now, Banana Cola may be a failure, but I am not dissuaded. It’s one more thing I know won’t work and knowing that, I suppose, is its own success. I certainly won’t waste my time trying it again.

So far in its young history Starfysh has had some very good project successes. For these we are thankful. But we’ve have also had a few flops, and have come up on a few dead ends. 

We value them all. Every mistake. Every blind alley. Every success. Every flopped effort.  All serve to move us forward. Ever exploring. Ever experimenting. Taking notes at every turn we learn what works and what doesn’t. When a project succeeds, we move forward, humbly asking ourselves how we might do it better. When we fall, we fall in the same direction, forward. We move ahead, having learned how not to do it.

Banana Cola... definitely how not to do it.

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